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Stories & Updates

Read the latest news, brand updates, style notes, and curated stories from our team.

    • Sun & Seasons
      by Sera Editorial
      Reapplying SPF over makeup

      Sunscreen wears off through the day. Three ways to top it up without starting your makeup again.

      Dew drops on wide green leaves
      Routines
      by Sera Editorial
      How to start retinal without the peel

      A four-week plan for starting a retinoid, with the small changes that keep dryness and flaking under control.

      Amber pump bottle, jar and dropper bottle on a stone ledge
      Routines
      by Divo
      How to prep skin so makeup looks like skin

      Foundation sits on whatever goes underneath. Three prep steps, a light-coverage method and how to test a shade on the jawline.

      Bottle of liquid foundation beside smooth swatches of the formula
  • Woman in a towel applying skincare at a bathroom mirror
    Inside Sera
    by Sera Editorial
    Rice, fermented: the story behind our essence

    Why fermented rice, why 70%, and what the fermentation actually changes.

    Hand holding a cream tube over a swirl of white cream
    Inside Sera
    by Sera Editorial
    Our packaging: glass, sugarcane tubes and paper

    What each Sera container is made of, how to recycle it and where refills make sense.

    Small SÉRA bottles on stone and wood in low light
    Inside Sera
    by Sera Editorial
    Why every Sera formula is fragrance-free

    Our reason for leaving out fragrance and essential oils, and what our products smell like as a result.

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