We want everyone to be able to shop SÉRA, including people who use screen readers, keyboard navigation, screen magnification or voice control. This page explains the standard we work to, where the site still falls short and how to reach us if something gets in your way.

Last reviewed: October 2026.

Our standard

We use the Web Content Accessibility Guidelines (WCAG) 2.2 at level AA as our reference. We review new pages against it before they go live and recheck the whole site twice a year.

What we check for

• Text contrast of at least 4.5:1 against its background, and 3:1 for large headings and buttons
• A visible focus outline on every link, button and form field
• Every page usable with a keyboard alone, in a logical tab order
• Text alternatives for product photos, with the product name and size
• Labels on every form field, including checkout and the newsletter sign-up
• Pages that still work at 200% browser zoom, without scrolling sideways
• Headings in order, so screen reader users can jump between sections

Product information

Every product page lists the full ingredient list (INCI), the period after opening and any warnings as real text, never as an image, so screen readers and translation tools can read it. The active ingredient and its percentage, such as Niacinamide 10%, appear in the product name and on the front of the bottle.

If you need ingredient or usage information in another format, such as large print or plain text by email, ask us and we will send it within two business days.

How we test

We combine automated checks with manual testing using:

• VoiceOver with Safari on macOS and iOS
• NVDA with Firefox and Chrome on Windows
• TalkBack with Chrome on Android
• Keyboard only, with no mouse

Where we fall short

We know about these issues and are working on them:

• The home page and product pages use scroll animations. If motion makes a page hard to use, turn on reduced motion in your device settings and tell us which page still moves.
• Some older Journal articles have short image descriptions. We are rewriting them, starting with the most-read articles.
• Product videos do not yet have captions. Each video repeats information already written on the page.

Third-party content

Checkout, payment and order tracking pages are provided by Shopify, our payment providers and our carriers. We choose partners who publish their own accessibility commitments, but we cannot change their pages directly. If you have trouble with any of them, contact us and we can complete your order another way.

Other ways to order

If any part of the site does not work for you, call us on +1 (212) 555-0147 or email the products you want and your delivery address. We will send a secure payment link and place the order for you, with the same prices, shipping options and return policy as the website.

Tell us

Email support@seraskin.com or call +1 (212) 555-0147, Monday to Friday, 9 am to 6 pm ET. Include the page address, what you were trying to do and the device, browser and assistive technology you use, if you are comfortable sharing it. We reply within two business days, and we fix reported issues on checkout and product pages first.