Account
Since 2000
We make fewer things, and we make them properly
Since 2000
Clinical skincare, quietly luxurious — honest about what's inside, and considered down to the packaging.
THE BEGINNING
It started with a complaint inbox
For eight years Anna formulated for other brands. Every brief asked for a scent, a glow, a feeling on the skin. Every complaint that came back said the same thing: it stung. The two piles never met, because the people writing briefs and the people reading complaints sat in different rooms.
HOW WE FORMULATE
Four rules, no exceptions
Remove first, then earn each ingredient
Every formula starts as the shortest list that could work, then adds one ingredient at a time, only when a trial shows the difference. Average count across the range:14.
Trial before name
No product gets a name until 40 people with reactive skin have used it for four weeks. If more than 5% report stinging, it goes back to the bench.
Publish everything
Results go on the product page unedited. The 8% who saw no change from Barrier Serum are on the page next to the 92% who did.
One lab, one batch number
Every bottle carries the batch it came from. A complaint can be traced to a day, a bench and a person. That person is usually Anna.
Trial before name
Four of us, one lab
Mara Lindquist
Founder, formulator
Alexandra Moore
Lab and quality
Ruby Okafor
Lab and quality
Leo Hartmann
Refill and packaging
12,400
Verified reviews
70%
Less plastic per refill
112
People in every trial
8
Products in six years
Start here
The Barrier repair routine
Five steps, four minutes, save 15%
Refill, not recycle
The bottle stays. The pouch travels.
Recycling glass costs more energy than most people think, so we stopped asking you to. Buy the bottle once. Every refill after that comes in a pouch that weighs 11 grams.
70%
less plastic per refill order, measured by weight against the bottle
11g
pouch weight, including the cap
95
the day your refill ships, 9 days before the average bottle runs out
2,140
kg of glass not shipped in 2025
Summer sales
Tell us your skin, we build the routine
Two questions, 30 seconds
