SÉRA bottle surrounded by rice, oats and dried botanicals
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The three-minute morning routine

The three-minute morning routine

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by Sera Editorial

Reading time: 4 minutes

A good morning routine does two jobs: it protects skin from the day ahead and it gives you a clean base for makeup, if you wear it. Four products are enough, and the whole thing takes about three minutes.

Smiling woman with a selection of Sera products

The routine

Step Product Amount Time
1. Cleanse Cloud Gel Cleanser One pump 30 seconds
2. Brighten Vitamin C 15 Serum One to two pumps 15 seconds
3. Moisturize Daily Gel Cream Pea-sized 30 seconds
4. Protect Daily Sheer Fluid SPF 50 Two finger lengths 30 seconds, then wait a minute
Step by step
  1. Cleanse. One pump of Cloud Gel Cleanser on damp skin, then rinse. If your skin is dry, rinsing with water alone is fine.
  2. Brighten. One to two pumps of Vitamin C 15 Serum. Press it in and move on.
  3. Moisturize. A pea-sized amount of Daily Gel Cream.
  4. Protect. Two finger lengths of Daily Sheer Fluid SPF 50 over face and neck. Let it set for a minute before makeup.

Why this order

Products go on from thinnest to thickest, and sunscreen always goes last so nothing dilutes it. Vitamin C goes first after cleansing because it works best on clean skin and pairs well with sunscreen through the day.

Short on time? Never skip the last step. Cleanser and SPF alone still protect your skin.

Where to adjust

If your skin is Change
Oily Swap vitamin C for Niacinamide 10 Serum on some mornings
Dry Add Rice Water Essence after cleansing
Puffy around the eyes Add Caffeine Eye Gel before moisturizer

Morning Ritual Set products held near the face

Get the full set

The whole routine is also available as the Morning Ritual Set, which comes with a printed routine card for the bathroom shelf.

Frequently asked questions

Do I need to cleanse in the morning?

If your skin is dry, rinsing with water is enough. If it is oily or you used a rich cream overnight, a gentle cleanser helps.

How long should I wait between steps?

Only until each layer no longer feels wet, about 30 seconds. Give sunscreen a full minute before makeup.

Can I use vitamin C and niacinamide on the same morning?

Yes. They work well together in modern formulas. Apply the thinner one first.

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