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Stories & Updates

Read the latest news, brand updates, style notes, and curated stories from our team.

    • Sun & Seasons
      by Sera Editorial
      Reapplying SPF over makeup

      Sunscreen wears off through the day. Three ways to top it up without starting your makeup again.

      Dew drops on wide green leaves
      Routines
      by Sera Editorial
      How to start retinal without the peel

      A four-week plan for starting a retinoid, with the small changes that keep dryness and flaking under control.

      Amber pump bottle, jar and dropper bottle on a stone ledge
      Routines
      by Divo
      How to prep skin so makeup looks like skin

      Foundation sits on whatever goes underneath. Three prep steps, a light-coverage method and how to test a shade on the jawline.

      Bottle of liquid foundation beside smooth swatches of the formula
  • A drop of serum running down a large green leaf
    Ingredients
    by Sera Editorial
    Why ceramides come in a 3:1:1 ratio

    Ceramides alone help. Ceramides with cholesterol and fatty acids in the right balance help more. Here is why the ratio matters.

    Water droplets on round green leaves
    Ingredients
    by Sera Editorial
    Retinal, retinol and bakuchiol, side by side

    Three ingredients for smoother skin and softer lines. How they differ in strength, irritation and who each one suits.

    Hand holding an amber glass jar of cream
    Ingredients
    by Sera Editorial
    A practical guide to niacinamide

    What niacinamide does at 2% and at 10%, how long it takes, and why it pairs with almost everything in your routine.

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