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Stories & Updates

Read the latest news, brand updates, style notes, and curated stories from our team.

    Woman holding a pale yellow tube against her shoulder
    Skin Concerns
    by Sera Editorial
    Is your barrier damaged? Five signs and a two-week reset

    How to tell when your skin barrier needs a break, and a short routine to bring it back.

    Water droplets on round green leaves
    Ingredients
    by Sera Editorial
    Retinal, retinol and bakuchiol, side by side

    Three ingredients for smoother skin and softer lines. How they differ in strength, irritation and who each one suits.

    SÉRA bottles and tubes on a white surface beside a cream rose
    Sun & Seasons
    by Sera Editorial
    How much sunscreen is two finger lengths?

    Most people apply half the sunscreen they need. A simple way to measure the right amount without thinking about it.

    SÉRA bottle surrounded by rice, oats and dried botanicals
    Routines
    by Sera Editorial
    The three-minute morning routine

    Four steps, one minute of waiting, done. A morning routine that fits between the kettle and the door.

    Hand holding an amber glass jar of cream
    Ingredients
    by Sera Editorial
    A practical guide to niacinamide

    What niacinamide does at 2% and at 10%, how long it takes, and why it pairs with almost everything in your routine.

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